Photo from here.
The Marc Jacobs brand has continually been an expert is fresh ideas. Advertising perfume is, in my opinion, one of the hardest things to be successful at because there is no real way to convey the scent of the product. It must be focused around the allure of the experience. Lola, the new scent by Marc Jacobs, has a website that almost makes you smell the unique fragrance. The template is a storefront, equipped with a dog and topiaries in front. The boutique store theme goes perfectly with their target audience, a young and adventurous group of fashionable women. The archetype of Lola is the kind of woman who is exactly who she wants to be and isn't afraid to have a crazy evening.
The website offers information about where to buy, a memory game of colorful flowers, and a video of Marc Jacobs describing the inspiration behind the fragrance and the bottle design, wh9ich in itself has gotten much attention. The detail and added motion of the site is truly innovative and inspiring. This is a website that will truly sell a product by itself.
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