Dolce and Gabbana Make Up Campaign

Photo from here.


The new Dolce & Gabbana campaign for The Make Up introduces a striking new idea in make up advertising, the whole body! While most previous make up ads feature a woman's face, hands, or even just lips, this campaign uses the whole of the body to convey its sexy new products.



Photo from here.


This isn't just an body, mind you. Scarlett Johansson brings old Hollywood glamor and classic beauty as the new spokeswoman for the company. The concept plays off of her real and womanly curves, breaking away from the skinnier than skinny models that normally adorn fashion ads. She's a little bit sex kitten, a little bit Marylin Monroe. As Stegano Gabbana describes, “Scarlett is sure of herself. She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana."





This innovation of beauty advertising brings with it luxurious fabrics, bright red lipsticks, and loose blond curls. The flirty feel of the ads and the classic settings make the product seem timeless. It's sexy, yet tasteful.