Tommy Hilfiger - A Brand as American as the Photography

The 2010 Tommy Hilfiger men's collection campaign mimics the feel and inspiration of the clothing. For an American line, classic American photography was used. As said on the corporate website, "The brand celebrates the essence of Classic American Cool and provides a refreshing twist to classic, American fashion." This campaign in no exception.








The photography is muted and aged, showing the continuity of the brand and the classic feel of the clothing. Set in Miami, the scenery is reminiscent of fun and slower times, water skiing and generally having a good, American time. The layout features a few clips from different scenic photos, keeping it simple and easy to scan.
Photos from here.

Lily Allen - A Face of Chanel

The Lily Allen Chanel ads have been running for some time now, but they still haven't lost their Old Hollywood charm. The style is simple, with little to no background and always black and white. The ads, shot by Kaiser Karl, look almost Audrey Hepburn-esque, with the addition of aviator glasses.





The print ads I have seen have the photo on one side of the spread, with a simple and small logo on the other. With Chanel, less is more, and this rolls over into their advertising. The bags are prominently displayed without looking like a catalog.





Lily Allen has already become her own fashion legend, as well as a music and acting guru. Who could be better for young women to look up to and model themselves after than a down-to-earth, slightly foul-mouthed star with an eye for style?





Photos from here.