Tommy Hilfiger - A Brand as American as the Photography

The 2010 Tommy Hilfiger men's collection campaign mimics the feel and inspiration of the clothing. For an American line, classic American photography was used. As said on the corporate website, "The brand celebrates the essence of Classic American Cool and provides a refreshing twist to classic, American fashion." This campaign in no exception.








The photography is muted and aged, showing the continuity of the brand and the classic feel of the clothing. Set in Miami, the scenery is reminiscent of fun and slower times, water skiing and generally having a good, American time. The layout features a few clips from different scenic photos, keeping it simple and easy to scan.
Photos from here.

Lily Allen - A Face of Chanel

The Lily Allen Chanel ads have been running for some time now, but they still haven't lost their Old Hollywood charm. The style is simple, with little to no background and always black and white. The ads, shot by Kaiser Karl, look almost Audrey Hepburn-esque, with the addition of aviator glasses.





The print ads I have seen have the photo on one side of the spread, with a simple and small logo on the other. With Chanel, less is more, and this rolls over into their advertising. The bags are prominently displayed without looking like a catalog.





Lily Allen has already become her own fashion legend, as well as a music and acting guru. Who could be better for young women to look up to and model themselves after than a down-to-earth, slightly foul-mouthed star with an eye for style?





Photos from here.

Dolce and Gabbana Make Up Campaign

Photo from here.


The new Dolce & Gabbana campaign for The Make Up introduces a striking new idea in make up advertising, the whole body! While most previous make up ads feature a woman's face, hands, or even just lips, this campaign uses the whole of the body to convey its sexy new products.



Photo from here.


This isn't just an body, mind you. Scarlett Johansson brings old Hollywood glamor and classic beauty as the new spokeswoman for the company. The concept plays off of her real and womanly curves, breaking away from the skinnier than skinny models that normally adorn fashion ads. She's a little bit sex kitten, a little bit Marylin Monroe. As Stegano Gabbana describes, “Scarlett is sure of herself. She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana."





This innovation of beauty advertising brings with it luxurious fabrics, bright red lipsticks, and loose blond curls. The flirty feel of the ads and the classic settings make the product seem timeless. It's sexy, yet tasteful.

Lola is a Site For Sore Eyes

Photo from here.


The Marc Jacobs brand has continually been an expert is fresh ideas. Advertising perfume is, in my opinion, one of the hardest things to be successful at because there is no real way to convey the scent of the product. It must be focused around the allure of the experience. Lola, the new scent by Marc Jacobs, has a website that almost makes you smell the unique fragrance. The template is a storefront, equipped with a dog and topiaries in front. The boutique store theme goes perfectly with their target audience, a young and adventurous group of fashionable women. The archetype of Lola is the kind of woman who is exactly who she wants to be and isn't afraid to have a crazy evening.





The website offers information about where to buy, a memory game of colorful flowers, and a video of Marc Jacobs describing the inspiration behind the fragrance and the bottle design, wh9ich in itself has gotten much attention. The detail and added motion of the site is truly innovative and inspiring. This is a website that will truly sell a product by itself.

Ann Taylor Brand Revamp

Unless you have been livng under a rock or simply out of touch with all consumer media, you have seen at least a few ads about Ann Taylor's revamp of their brand. Ann Taylor, previously known for simple and unchanging professional wear for women, has branched out into a newer, chicer realm of apparel. Focusing more on fashion and trends and less on the typical working mom wardrobe, the new collections are fresh and a little experimental. A tag line on a new print ad reads, "We're done taking things so seriously." This launch was in need due to the fact that now Ann Taylor Loft, the little sister of the company, is outselling the original. The new styling was designed around their new archetype, called "Ann." She was given a daily life, a personality, and a personal style. So far, Ann's style is appealing to the masses, but we will see in time if this lasts.



Image from here.


To up the ante of high fashion, they took their new looks to Fashion Week in New York. As a strategic move, they did away with their old frumpy persona. Their collection, thus, took on a modern and edgy look that is still glamorous and full or pearls. They took their designing in-house - a big change from the past.


The company hired Heidi Klum, one of the most famous models in the world, to help them undertake this monumental task. Women's consumer magazines are full of photos of her with luxurious Ann Taylor products. Klum is not only a model, but a well known celebrity and television show host. Her status should greatly improve Ann Taylor's chances for success.



Image from here.


So far, Ann Taylor's stock is on the rise - a much needed change after their plunge last year. They are definately a brand to watch for in the coming years. They could either take this a long way and trump similar stores like J Crew or they could plummet significantly if their media coverage dies down. I guess we'll have to wait and see.