Tommy Hilfiger - A Brand as American as the Photography

The 2010 Tommy Hilfiger men's collection campaign mimics the feel and inspiration of the clothing. For an American line, classic American photography was used. As said on the corporate website, "The brand celebrates the essence of Classic American Cool and provides a refreshing twist to classic, American fashion." This campaign in no exception.








The photography is muted and aged, showing the continuity of the brand and the classic feel of the clothing. Set in Miami, the scenery is reminiscent of fun and slower times, water skiing and generally having a good, American time. The layout features a few clips from different scenic photos, keeping it simple and easy to scan.
Photos from here.